Ruchita,
I must thank you for the excellent interactions we had with media at Singapore post our signing ceremony with SATS. I look forward to work with you and your team in future.
Warm regards
Anil Tikoo
Vice President Sales & Marketing
NIIT Technologies Ltd
www.niit-tech.com
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Ruchita says…
A signature that used to define a radio show has found a new life on the internet.Aspects of agencies, creativity, solutions and what are the hot issues in the Ad world, find it here.
The first rounds of the FIFA World Cup 2010 in South Africa has been full of excitement. Who thought that football powerhouses like Germany, Spain and Italy will be beaten by football unknowns like Swirzerland, Serbia and Slovakia, the latter being its first time to join the World Cup sent the Italian crying back home. Only Brazil and Netherlands has so far met expectations, both undeafeated in their first roudns.
But as the excitement rises, so did the advertising budgets for companies who capitalized on the World Cup’s fever. Sony, Hyundai, and McDonalds are three of 20 sponsors who’s logos are splashed on each and every banner, television commercials, internet pages that contains World Cup.
The market is a nasty place out there. Everyone is the best. Everyone is in the face.
Is your brand following the mad rush? Or are you actually putting thought into what might work for your brand?
5 tips on How to promote your Brand/Service/Product
1. Knowledge: Know what will work for your brand. Do not follow blindly the media plan, campaign concept or outdoor plan of the competitors. Be secure in the thought that what will work for you will be the most effective.
2. Clarity: Be clear about what your organization/service/product stands for. This knowledge shall lead to better communication ideas and shall create the DIFFERENCE.
3. Balance: Be aggressive in your push strategy, yet not be in the face of the consumer.
4. Virtuality: Know that online promotion tactics shall work but one page on facebook is not going to drive clients. The internet is a virtual market. It involves many tactics just like the real market place.
5. Reality: The target audience is within reach. However, how you convert them is in the concept. If you have a good concept. Do not compromise it on costs alone.
Vie Style magazine is a publication of SR Works and will focus on travel, design architecture, tourism, wellness and other lifestyle topics. This magazine is to promote new brands and talk about the ones that have made it.